If our decisions were based on first impressions alone, life would be a lot simpler. It would take you seconds to evaluate a potential partner, you’d know right away whether to do business with someone, and having a beautifully designed website would be enough to attract new clients.

If our decisions were based on first impressions alone, life would be a lot simpler. It would take you seconds to evaluate a potential partner, you’d know right away whether to do business with someone, and having a beautifully designed website would be enough to attract new clients.